As integrators become more aware of the capabilities of integrated systems, we see this as a significant growth opportunity,” Garms says. It has already gotten to the point, Rehman says, that customers are starting to change the way they think about their local security dealer. “Alarms aren’t just for life safety anymore and people aren’t looking for just security. A customer will ask, ‘do you do thermostats?’ because they want to control the thermostat with the alarm system. We are walking into a sale with a life leisure system where before we walked in just as the alarm guy. My title at the grocery store isn’t the ‘alarm guy’ anymore. It’s ‘that’s the guy who did my smart house. ’”That isn’t to say dealers don’t view them as competition, however. For the second consecutive year SDM’s Industry Forecast Study cited DIY security providers as their greatest competition in the coming year, with 33 percent of respondents choosing DIY companies as their No. 1 competitive threat. National/global security companies followed, at 28 percent of respondents.